How Do You Kill 11 Million People?Or, to be precise, 11,283,000 people.Andy Andrews believes that good answers come only from asking the right questions. Through the powerful, provocative question, “How do you kill eleven million people?”―the number of people killed by the Nazi German regime between 1933 and 1945―he explores a number of other questions relevant to our lives today:Does it matter that millions of ordinary citizens have checked out of participating in the decisions that shape the future of our country? Which is more dangerous: politicians with ill intent, or the too-trusting population that allows such people to lead them? How are we supposed to tell the difference between the “good guys" and the “bad guys”?How does the answer to this question affect not only our country but our families, our faith, and our values?What happens to a society in which truth is absent?Andrews issues a wake-up call: become informed, passionate citizens who demand honesty and integrity from our leaders, or suffer the consequences of our own ignorance and apathy. Furthermore, we can no longer measure a leader’s worth by the yardsticks provided by the left or the right. Instead, we must use an unchanging standard: the pure, unvarnished truth.
You've read John Maxwell's best-selling Winning with People, and now you're ready for some specific action steps to build on the knowledge you gained. 25 Ways to Win With People has just what you need! This complementary companion to the full-sized book is ideal for a quick refresher course on interpersonal relationships.A small sampling of the twenty-five specific actions readers can take to build positive, healthy relationships includes:Complimenting People in Front of OthersCreating a Memory and Visiting It OftenEncouraging the Dreams of Others
The indispensable guide to earning a six-figure take-home income on your own terms, from Forbes.com contributing writer Elaine Pofeldt.The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it. She explains how to identify, launch, grow, and reinvent the business, showing how a single individual can generate $1 million in revenue--something only larger small companies have done in the past. Both inspirational and practical, this book will appeal to all who seek a great worklife and a great lifestyle.
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
“Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.”—Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 “Reading Juliette Powell’s book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it’s the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking.”—Amy Shuster, Editorial Producer, MSNBC “Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today.” —David Thorpe, Global Director of Innovation, Ogilvy & Mather “If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I’ve seen. It’s full of juicy stories, backed up by sound social science, lucidly explained.”—Howard Rheingold, Author, Smartmobs; Professor, Stanford and Berkeley “The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business.”—Michael Spencer, CTO, ASMALLWORLD “Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson’s debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking—why not me? Social networking power is awesome for those who have experienced it—but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains—YES! I’ve tried it, using six hundred fifty ‘coauthors’ to write a book—a book no one could have written, but to which ‘everyone’ could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it—you’ll see!”—Chuck House, Executive Director, Media X, Stanford University “Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. 33 Million People in the Room shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking.”—Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media “If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It’s jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank.”—Paul Brannan, Deputy Editor, News Interactive, BBC “Juliette Powell has written a book that will advance your understanding of social networking whether you’re a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon.”—Joel Dreyfuss, Editor in Chief, Red Herring magazine“Juliette Powell’s book 33 Million People in the Room is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!”—Bill Sobel, Sobel Media, NY:MIEG, www.nymieg.org “Juliette Powell has brilliantly answered in rich dimensions why you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room.”—Chris Brogan, Business Advisor, chrisbrogan.com “Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing.”—Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council “Social networking is just not for breakfast anymore. 33 Million People in the Room demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights.”—David Blumenstein, Cofounder, The Hatchery “Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital.”—Clay Shirky, Adjunct Professor, NYU’s Graduate Interactive Telecommunications Program (ITP); Author, Here Comes Everybody “We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, 33 Million People in the Room is an important tool for managers and citizens alike—a sourcebook for the next economy.”—Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell“Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of ‘You Inc’ or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it.”—Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks—and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative—from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network—and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization’s own social networking channels— inside and out
FROM THE AUTHOR OF THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER HOW TO MAKE MONEY IN STOCKS!Simple-to-follow strategies for making--and keeping--profits in today's perilous stock marketMore than 80 million investors lost 50 to 80 percent of their savings in the recent stock market crash. Investor's Business Daily publisher William J. O'Neil, however, was one of the first to see--and warn investors about--the dangers inherent in what had been, up to that point, a historic bull market run. Those who followed his counsel were able to sidestep devastating losses and emerge with their sizable bull market profits largely intact.In The Successful Investor, O'Neil steps up to tell all investors how they can make money and, more important, avoid losses in up markets, down markets, and everything in between. Showing how mistakes made in the recent market collapse were amazingly similar to those made in previous down cycles, O'Neil reveals simple steps investors can follow to avoid costly mistakes and:Buy only the best stocks at only the best times Follow a market-tested 3-to-1 Profit-and-Loss Percentage Plan Know when to sell for the biggest possible profit Recognize chart patterns that presage enormous market moves Manage a portfolio over time to maximize its returns William O'Neil has succeeded in virtually every market environment by following a stable, nonemotional investment plan. In his latest book, O'Neil explains how anyone can follow that plan to become a profitable long-term investor, regardless of market tides or turns.The Successful Investor will bring reason and welcome relief to all investors buffeted and bewildered by the perils and uncertainty of today's stock market.
Bosses, friends, family members, they've made your life hell -- until now! Based on fourteen years of research and observation, Dr. Robert Bramson's proven-effective techniques are guaranteed to help you right the balance and take charge of your life. Learn how to: Stand up to anyone -- without fighting. Blunt a sniper's attack. Get a clam to talk. Cut off a Sherman tank at the pass. Manage bulldozers. Get stallers off the dime. Move a complainer into a problem-solving mode. Learn the six basic steps that allow you to cope with just about anyone. Reclaim the power the rightfully belongs to you in any relationship!
Diets Don’t Work. This Does.Thanks to Paul McKenna’s revolutionary book and CD set, millions of people have watched the pounds melt away. And they did it effortlessly, without counting calories, coping with food restrictions, or fighting cravings. That’s why it’s already an international blockbuster that sold over one million copies in the UK, where it topped the bestseller list for three years running. McKenna’s system is so successful because it’s not a diet; instead, he uses the latest psychological techniques to transform the way you think about food. No wonder this popular TLC host has a roster of celebrity clients! This innovative book and CD set shows you how to:- Speed up your metabolism- Stop self-sabotage- Defeat cravings and eat less—without feeling like you’re missing out- Feel totally confident The combination of reading and listening will change your attitude—and allow you to take control of your diet—and reach your goal.